Norse Atlantic
Airways
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Media Strategy
We built a clear media strategy to support Norse Atlantic’s ambitious growth plans, aligning stakeholders across markets and setting measurable priorities that the marketing team could activate immediately.
Brand & Campaign
A refreshed brand narrative and targeted campaign helped Stellar Kitchenware cut through a crowded market and build stronger connections with home cooks and professionals alike.
Reporting & Forecasting
Robust dashboards and forecasting gave the team clarity on performance, ensuring every decision was backed by data and every pound spent worked harder.
The Challenge
Growth in a crowded market
Norse needed a high-performance strategy across multiple markets to build visibility and meet the minimum viable online sales to justify running flights - the equivalent of 40% YoY net sales uplift.
My process
Brand & Marketing Strategy
I began by working with the Norse team to evaluate market opportunities and customer behaviour across key transatlantic routes. This highlighted where demand was growing, how competitors were positioning themselves, and where Norse could carve out a stronger presence. From this, I developed a clear strategy that aligned messaging, media priorities, and growth objectives.
Execution Roadmap
The strategy was translated into a 90-day roadmap that the team could act on straight away. We focused on high-impact activity across paid media, creative and experimentation, ensuring campaigns were measurable, scalable, and closely tied to commercial outcomes. This gave Norse a clear, actionable plan that linked brand-building with performance marketing to drive awareness and bookings.
Client partnership
As a key point of contact for the Norse team, I managed day-to-day collaboration, keeping campaigns aligned with commercial goals and ensuring decisions were made quickly and confidently. Acting as both advisor and partner, I provided clarity, kept stakeholders connected, and made sure strategy was consistently translated into action.
The Impact
The work delivered a measurable impact for Norse Atlantic Airways. By developing a clear strategy, translating it into actionable roadmaps, and fostering close day-to-day collaboration, I helped the team refine their brand presence, enhance marketing efficiency, and drive stronger performance across key transatlantic markets.
+50%
YoY Net Sales
H1 2024
+28%
YoY Brand Search
uplift
Growing A Heritage Kitchenware Brand
Stellar Kitchenware needed a strategy that would cut through a crowded category and deliver sustainable growth. I partnered with their team to reshape brand positioning, build targeted campaigns, and create the reporting systems that turned insight into action. This case study shows how clear strategy and sharp execution helped Stellar strengthen its brand and unlock new commercial performance.
Let's Work
Together
© Matt Roffe 2025