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Case Studies

Real-world examples of strategy in action. Explore how I've helped businesses cut through complexity, find clarity, and turn big ideas into measurable results.

From strategy to impact

Every project tells a story. In these case studies, you’ll see how clear strategy and sharp execution can transform challenges into growth. Each example shows the thinking, the process, and the outcomes that matter.

Stellar Kitchenware

Stellar Kitchenware needed to improve profitability and cut through a crowded homeware category.

Image by Angela Compagnone

Norse Atlantic Airways

Norse Atlantic Airways needed a strategy that could support ambitious growth across multiple markets.

Image by Mariano Rivas

Queensmith

Queensmith wanted to maintain rapid year-on-year growth while diversifying its offer in a competitive luxury jewellery market.

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M is for Momentum
Case Study: Stellar

Case Study: Norse Atlantic Airways
Case Study: Queensmith

© Matt Roffe 2025

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